I'm a multidisciplinary designer based in Spain, with over 10 years of experience related to end-to-end Product Design and Experience Strategy. I love being part of well-designed digital products and services that have a real impact on users' lives.
Check out my work! →"I seek to see the world through the users' eyes, understand their needs, and create sustainable solutions that optimize their experience."
— Lupita ArreseThese recent years have gifted me a return to my professional roots — and a deepened passion for service design and digital product design. I focus on the strategy behind successful user experiences, both online and off, bringing strong leadership to launch digital products from concept to deployment.
My background spans international companies and consultancy firms in Mexico and the UAE, crossing disciplines from project management to corporate communications — across print media, digital technology, consumer goods, and aviation. That breadth shapes a holistic approach I bring to every end-to-end product or service design challenge.
I work closely with clients and executive stakeholders to translate business needs into clear, elegant solutions — applying agile processes and change management to get from strategy to delivery.
My portfolio limits specific details for legal reasons — but I'm happy to walk you through the thinking behind it.
Do reach out for professional opportunities or share any inquiries.
These recent years have gifted me a return to my professional roots — and a deepened passion for service design and digital product design. I focus on the strategy behind successful user experiences, both online and off, bringing strong leadership to launch digital products from concept to deployment.
"I seek to see the world through the users' eyes, understand their needs, and create sustainable solutions that optimize their experience."
— Lupita ArreseMy background spans international companies and consultancy firms in Mexico and the UAE, crossing disciplines from project management to corporate communications — across print media, digital technology, consumer goods, and aviation. That breadth shapes a holistic approach I bring to every end-to-end product or service design challenge.
I work closely with clients and executive stakeholders to translate business needs into clear, elegant solutions — applying agile processes and change management to get from strategy to delivery.
My portfolio limits specific details for legal reasons — but I'm happy to walk you through the thinking behind it. Let's connect ↗