Hi, I'm
Lupita!

I'm a multidisciplinary designer based in Spain, with over 10 years of experience related to end-to-end Product Design and Experience Strategy. I love being part of well-designed digital products and services that have a real impact on users' lives.

Check out my work! →
Based in Bilbao, Spain

Experience Product Ownership
UX Research
Product Design
Experience Strategy
Information Architecture
Design Systems
AI
Lupita Arrese

I'm Lupita Arrese, a senior UX Designer and seasoned product owner working in Spain.

"I seek to see the world through the users' eyes, understand their needs, and create sustainable solutions that optimize their experience."

These past few years have brought me back to my professional roots, deepening my passion for service design and digital product design. I focus on the strategy behind successful user experiences, both online and offline, and bring strong leadership to guide digital products from concept through to launch.

My background includes 8 years in product design, project management and product ownership within digital environments in the education sector. I've also worked with international companies and consulting firms in Mexico and the UAE, across corporate communications, print media, consumer goods, and aviation. This diverse experience shapes the holistic approach I bring to end-to-end product design.

I collaborate closely with clients and executive stakeholders to translate business needs into clear, effective solutions, using agile methodologies and change management practices to move seamlessly from strategy to delivery.

My portfolio limits specific details for legal reasons — but I'm happy to walk you through the thought process behind it.

UX Research
Information Architecture
Product Strategy
Product Roadmap Planning
Design Ops
Wireframing
Heuristic Analysis
Service Blueprint
CRO Optimization
Agile / Scrum
Stakeholder Management
Design Systems

Let's do something great together.

Do reach out for professional opportunities or share any inquiries.